Friday, June 15, 2018

Co-Branding With Mastercard: What Are The Benefits.

By Adele Robinson


Retail merchants always seek new ways to appeal to customers. Most of the time, this takes the forms of rewards or bonus points. However, it is often difficult to convince customers to come again hence there is the need to come up with a method that ensures that a retail merchant retains his customer base and at the same time giving them the best he has to offer in terms of bonuses and discounts.

The truth is you are not alone in this as there are several other retailers who face the same questions day after day. It is in response to this that we have the co-branded credit card program.

It is used to incentivize buying by the most loyal customers of the retailer by the reward of bonus points at selected intervals.The co-branded credit card is like any other credit card and can be used to shop anywhere however it is

Over the years there has been an increase in the amount of purchases made by the use of co-branded credit cards. In 2014, it was reported that the total amount of purchases made by the use of co-branded credit cards increased up to 31%.

There are numerous card issuing companies out there in the market, but of relevance to this article is the Mastercard co-branded credit card. Mastercard is a leading card issuing company with millions of outlets worldwide and there are ample benefits of partnering with MasterCard to co-brand your business. The benefits are endless and some of them include

Partnering with Mastercard in the development of co-branded credit cards has the following benefits which would be highlighted below and they are: Cheaper Advertisements. If a retailer partners with Mastercard, it would provide an opportunity to advertise its services to millions instantly. This is because all co-branded Mastercards come not only with the Mastercard logo, but with the logo of the retailer hence serving as a reminder that your products and services are always available whenever the card is being used.

With MasterCard a retail merchant has the opportunity to let his most esteemed customers in on new products, promos, reminders of special card benefits to the customers. This information can be gotten alongside the credit card bills which are released monthly.

Better Marketing Information. By co-branding with Mastercard, a retailer would have the opportunity to observe consumer behavior as it relates to where they shop, and what they buy.

Increase In Revenue. By partnering with Mastercard, a retailer can have an additional means of increasing revenue by being a designated card issuer.

A retailer has the opportunity of increasing the revenue it gets by being a designated card issuer.

Better Loyalty Options. The Mastercard co-branded credit cards would increase the purchasing power of faithful customers. This is ensured by the offering of discounts, rebates and other programs for buyers.




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