There are still times when paper mail is preferred over an email. While the latter may be faster and not need a stamp to send, there are some moments when people prefer something they can hold in their hand. One example is postcard mailers that are made with heavy stock paper and have a vivid image or artwork.
Often when people open their mailbox, they usually expect to find the usual bills or someone selling random products. However, when they see a familiar logo or image they can relate to, it changes their mindset. Imagine finding inside a stack of papers a beautiful glossy photo of landscapes, food, or a funny situation after a long day at work.
The days of using plain white or pastel postcards is history, as vivid photos allow the recipient to have a mental vacation. Seeing a picture of nature might think of a weekend getaway. An image with a realistic looking plate of food and a cold drink may inspire them to get together with friends. A postcard with a pet dressed up in a costume may have the recipient ponder getting a new addition to the family.
These are all positive experiences that are welcome most of the time. A real estate agent may send postcards announcing an open house with the interior of a gorgeous home that is on the market to a select group. One recipient may not be ready at the moment but keeps the card because this could change. Had the picture not been clear or the interior been average, at best, the card would be ineffective for driving new business.
For the visual artist looking to build their clientele or announce a gallery opening, these are great promotional tools. New and established creatives use photo cards for event announcements, to sell a particular product or service. By adding their best work to the cover, fans may collect the postcards and save these as a keepsake. While electronic communication is also effective, seeing something on the screen does not provide the same aesthetic.
While some may feel that online submissions may be the most effective, it can do little to enhance visuals and may be used as a secondary marketing tool. If a business cuts too many corners, the brand may be interpreted as cheap, as in lacking quality, by online visitors. The same applies to those who try to make postcards on a home printer, as most are not designed to make duplicate cards with matching details.
Many professional printers have reasonable rates and can produce work quickly in time for events or product releases. Additionally, some services will accommodate those who need a small batch of postcards. For the business that is just getting started with their marketing, it may be best to order enough to do a test run.
Most printing services are also happy to make suggestions as to which images are best for reproduction. They will also use the best in technology to bring out the best in each image. A good printer wants repeat business so they will inform the customer as to what the end result will be.
Often when people open their mailbox, they usually expect to find the usual bills or someone selling random products. However, when they see a familiar logo or image they can relate to, it changes their mindset. Imagine finding inside a stack of papers a beautiful glossy photo of landscapes, food, or a funny situation after a long day at work.
The days of using plain white or pastel postcards is history, as vivid photos allow the recipient to have a mental vacation. Seeing a picture of nature might think of a weekend getaway. An image with a realistic looking plate of food and a cold drink may inspire them to get together with friends. A postcard with a pet dressed up in a costume may have the recipient ponder getting a new addition to the family.
These are all positive experiences that are welcome most of the time. A real estate agent may send postcards announcing an open house with the interior of a gorgeous home that is on the market to a select group. One recipient may not be ready at the moment but keeps the card because this could change. Had the picture not been clear or the interior been average, at best, the card would be ineffective for driving new business.
For the visual artist looking to build their clientele or announce a gallery opening, these are great promotional tools. New and established creatives use photo cards for event announcements, to sell a particular product or service. By adding their best work to the cover, fans may collect the postcards and save these as a keepsake. While electronic communication is also effective, seeing something on the screen does not provide the same aesthetic.
While some may feel that online submissions may be the most effective, it can do little to enhance visuals and may be used as a secondary marketing tool. If a business cuts too many corners, the brand may be interpreted as cheap, as in lacking quality, by online visitors. The same applies to those who try to make postcards on a home printer, as most are not designed to make duplicate cards with matching details.
Many professional printers have reasonable rates and can produce work quickly in time for events or product releases. Additionally, some services will accommodate those who need a small batch of postcards. For the business that is just getting started with their marketing, it may be best to order enough to do a test run.
Most printing services are also happy to make suggestions as to which images are best for reproduction. They will also use the best in technology to bring out the best in each image. A good printer wants repeat business so they will inform the customer as to what the end result will be.
About the Author:
When you are searching for information about postcard mailers, come to our web pages today. More details are available at http://www.postcardprintnship.com now.
No comments:
Post a Comment