Friday, May 18, 2018

How Co-Branded Cards Can Benefit Supermarkets, Gas Stations And Other Retail Businesses.

By Dereck Hutchinson


A Co-Branded card is a card that bares the brand of a business together with the issuer. Small retail businesses such as supermarkets, shops, gas stations all make use of co-branded cards. These business enterprises all make it more attractive to their target clients because of the huge competition in the retail industry.

Co-Branded cards are very often confused with store cards; store cards are also used by small retail houses but are very restricted to the retail business. Just like normal bank payment cards, Co-Branded card programs work with other retail shops but when used with the business enterprise whose brand it bears, special discounts and gifts are given.

Benefits A major benefit of co-branded debit cards to retail outfits are the extra income revenue it generates for them. With co-branded debit cards and prepaid cards, the issuing company has to pay the business a percentage of the profit made every use of the cards by the holder. This revenue which is quite different could be used for the advancement and the growth of the business.

The very competitive retail world has push supermarkets owners, gas stations and shop proprietors to find ways of making their businesses stand out and stay unique. The use of co-branded cards have greatly helped in this aspect to conquer and eliminate competition. Prepaid cards are a good tool to attract consumers and clients to your business and it will it grow.

The huge competition in the retail industry pushes retail outlets and business owners to look for ways to attract more customers to their business, these Co-Branded Card program helps these business enterprises to hold up their competition.

With Co-Branded debit cards and prepaid cards, business owners can monitor their growth and the general demography of their customers without having to pay extra to a data company. Retailers can keep track and understand the needs of each clients spending habits, know what brands they prefer, and use it to serve the clients better.

It is worth mentioning that for every customer a business venture has using their co-branded debit card or any of the other Co-Branded payment cards, the ventures will be given a Spiff, which is a special bonus for everything new customer.

The use of co-branded debit cards, prepaid card programs and other payment cards are good and very progressive for retail businesses




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