Monday, November 28, 2016

What One Should Understand About Johnson City Boutique

By David Howard


A boutique refers to a small store in which stylish fashion items are sold. The items are usually specialized too. The term boutique is a French word, with the meaning of shop in the English language. The French language in turn derived the term from the Greek language. In Greek, the term means storehouse. It was until in the late 1960s that the term began to be used in everyday English.

The use of the term in everyday English started at a time when London was a fashion capital in the world. Some of the most fashionable stores in London were found on Kings Road and Carnaby Street. The specialty of boutiques is in selling exclusive garments together with accessories that go with them. Any Johnson City Boutique stocks the latest trends in fashion. Items are of high quality and the costs are very affordable.

Some of the items one can expect to find in these stores include belts, purses, stoles, hair bands, watches, foot ware, jewelry, and caps among many others. These products are usually sold at very high prices compared to the prices in other stores. Usually, one can find the same item being at more than twice the price in boutiques than in shopping malls.

Attendants in boutiques are either employees or owners. Boutiques may have only a handful of attendants because they are small businesses. Customer have to walk through and around the store to locate the items they want. Attendants may offer to help find what a customer wants. They may also be available to offer advice and to encourage customers to make the purchase.

Items inside the store are arranged with visibility as the main goal in mind. Dummies are also used extensively in this business to place products on display. Items are dressed on the dummies and placed on display for people to see. Dummies may be placed inside the store or at the entrance. People are usually attracted by the sight of the dummies to enter the stores and make purchases or inquire prices. Items on the dummies are usually for display only.

In most boutiques, items do not have price tags like in supermarkets or shopping malls. One has to talk to the attendant in the store to know the price of various items. Items are also arranged categorically. For instance, article for women, children, and men are usually placed on one section of the store. Some boutiques tend to specialize in the kind of products they deal in.

Specialization is very common in this line of business. Some of the areas of specialization include novelty items, t-shirts, beachwear, tuxedos, handbags, watches, lingerie, vintage, sunglasses, shoes, and accessories among others. The business entails a relatively high initial capital, which may be obtained by getting a bank loan or using personal savings.

One should expect to make small profits or losses during the first few years or months of establishing the business while it is still picking up. One can expand the business by opening additional stores when the first one picks up. It is also possible to sell franchises if one has a strong brand.




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